We are a 3rd generation family-owned jewelry store in beautiful downtown Coeur d’Alene specializing in Fine Jewelry and Diamonds. We’ve been serving the community for 114 years now!

We are committed to excellence in providing you with the most knowledgeable staff, the worlds’ best diamonds and gemstones, and an unrelenting desire to not be outdone. Clients travel from all over the Northwest, United States and Canada because of our wonderful staff, extraordinary service, and amazing selection. Come see us for our full customer service experience!